ONLINE PRIVACY & SECURITY
We appreciate the trust you place in MINI of Anchorage and would not want to jeopardize your trust in any way. Your privacy on the Internet is as important to us as your safety when driving a MINI which is why we at MINI of Anchorage believe in an active approach to safeguarding your privacy online.
You can interact and remain assured that you are protected by confidentiality, security, and your individual right to change your mind.
In certain areas of the Sites you may choose to share personal information with us, such as your name, address, or even your driving interests. We may use this information for marketing research and other marketing and service related purposes like sending brochures you request and keeping in touch by email. We may share generic aggregated demographic information not linked to any personal information regarding visitors and users with our business partners, service providers, trusted affiliates and advertisers. With the limited exceptions below, we will not disclose any personal information you choose to share with us with anyone outside MINI of Anchorage or outside our related companies or business partners all of whom are contractually obligated to keep personal information confidential:
• We may share your personal information with a third party in the event that a division or product line of MINI is bought, sold or otherwise transferred, or is in the process of a potential transaction as among the transferred business assets, and so that the buyer of that product line or division can continue to provide you with information and services.
• We reserve the right to disclose your personal information to respond to authorized information requests from government authorities, subpoenas or other litigation process or to protect the interests or safety of the Sites’ visitors, customers, employees, or others, to address national security situations, or when otherwise required by law. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.
Without your specific permission, we will never transfer your personal information to any third party for that third party's marketing purposes.
WHAT INFORMATION DOES MINI of Anchorage COLLECT?
As part of providing you with our products and services, we obtain 'personal information' about you, such as your name, address, email and phone number, when you submit such information to us. We also may obtain such information from third parties. 'Personal information' means information that identifies you or could reasonably be used to identify you.
We also may collect other information about your visits to our Sites and other car buying activities you undertake during or after your visit to the Sites without you actively submitting such information. This information may include, for example: your browser type and language, your operating system, your Internet Protocol (IP) address, the URLs of websites you visited before and after visiting our Sites, the web search that landed you on our Sites, the web pages and advertisements you view, and the links you click on within our Sites.
For more information, see the Cookies and Other Tracking Technologies section.
HOW DOES MINI of Anchorage USE MY INFORMATION?
Our primary goal in collecting personal information from you is to facilitate efficient transactions and provide you with information regarding relevant products and services.
We may also use your personal information to improve the Sites, notify you about updates to the Sites, and for internal business analysis or other business purposes consistent with our mission and to carry out other purposes that are disclosed to you and to which you consent.
MINI of Anchorage will not do anything to jeopardize your trust, including renting or selling your personal information.
OUR POLICY ON COOKIES AND TRACKING
Cookies and similar technologies save you the trouble of reentering certain information in some areas, help to deliver content-specific information to you, and track which sections of the Sites are most popular. A “cookie” is actually a file that our webserver or the webserver of one of our third-party partners may send to your computer when you access one of our Sites. This file is then stored on your computer.
- After you have entered personal information into a form or data field on our Sites, cookies enable the Sites to “remember” that information, should you so choose. For example, in the registration area, cookies allow us to fill in your Login ID (email address) for you.
- Cookies and other passive information collection technologies enable us to deliver content that is tailored to your interests and preferences based on your past activity on the Sites.
- Cookies and other passive information collection technologies enable us to compile aggregate statistics concerning use of the Sites, analyze trends, and otherwise administer and improve the Sites.
WHAT TYPES OF COOKIES AND OTHER TRACKING TECHNOLOGIES DO WE USE?
Our Sites may use the following types of cookies and tracking technologies, among others:
- "Session” cookies: Session cookies are temporary bits of information that are erased once you exit your web browser window or otherwise turn your computer off. Session cookies are used, for example, to improve navigation on our web sites, block visitors from providing information where inappropriate (e.g., the site may remember previous entries of age that are outside the permitted parameters and block subsequent changes) and to collect aggregated statistical information.
- "Persistent” cookies: Persistent cookies are more permanent bits of information that are placed on the hard drive of your computer and stay there unless you delete the cookie. Persistent cookies store information on your computer for a number of purposes, such as retrieving certain information you have previously provided (e.g., Login ID), helping to determine what areas of the web site visitors find most valuable, and customizing the web site based on your preferences on an ongoing basis.
- "Web beacons” (also known as internet tags, single-pixel GIFs, clear GIFs, and invisible GIFs): A web beacon is a tiny graphic on a web page or in an e-mail message that is used to track pages viewed or messages opened. Web beacons tell the web site server information such as the IP address and browser type related to the visitor's computer. Web beacons may be placed on online advertisements that bring people to our site and on different pages of our site. Web beacons provide us with information on how many times a page is opened and which information is consulted.
WHY DO WE ALLOW THIRD-PARTY PARTNERS TO PLACE COOKIES ON YOUR COMPUTER?
Like most advertisers, we place advertisements where we think they will be most relevant to customers. One way we do so is by allowing network advertising companies with whom we work to place their own cookies when an individual visits our site. This enables the network advertising company to recognize individuals who have previously visited our site. When the individual visits a third-party web site on which that network advertising company has purchased ad space, the advertising company can then recognize the individual’s interest in MINI products and services and deliver one of our advertisements.
WHAT CHOICES DO I HAVE REGARDING THE DELIVERY OF TARGETED ADVERTISEMENTS ON THIRD-PARTY SITES?
MINI USA, a division of BMW of North America adheres to the Digital Advertising Alliance's Self-Regulatory Principles for Online Behavioral Advertising (www.AboutAds.info). The Digital Advertising Alliance maintains a website where consumers can opt out from receiving interest-based advertising from some or all of the network advertising companies participating in the program (www.AboutAds.info/choices).
DO NOT TRACK
Do Not Track (DNT) is a privacy preference that users can set in some web browsers, allowing users to opt out of tracking by websites and online services. At the present time, the World Wide Web Consortium (W3C) has not yet established universal standards for recognizable DNT signals and therefore, MINI USA and the Sites do not recognize DNT.
If changes to our policy are made, we'll post revisions right here, to our web site. So check back on a regular basis if you want to stay on top of updates.
PLATFORM USE RESTRICTIONS
CONTENT SUBMITTED TO US
Whether it's photos for a contest, great motoring stories or just a question you've emailed, we ask that you always use good judgment whenever you send us anything. Ultimately, any material we receive can be considered public and non-confidential and we reserve the right to use anything submitted to us without limitation.
What personally identifiable information is collected by Lithia or by any third party through our Sites;
How Lithia uses this information;
With whom Lithia may share this information;
What choices are available to you as a user of our Sites with respect to collection, use and distribution of the information;
What types of security procedures are in place to protect the loss, misuse or alteration of information under our control; and
How you can correct any inaccuracies in the information.
1. Information Collection and Use
Lithia collects two different types of information through the Sites: anonymous information and personally identifiable information.
Anonymous Information. First, we collect anonymous, aggregate information (such as a domain name or IP address) from all visitors to our Sites. You may search our Sites for car models, prices and other information provided through our Sites without ever submitting your name, email address or any other personally identifiable information. The anonymous information that we do collect from your visit is never linked to any of your personally identifiable information until you voluntarily submit that personal information. Otherwise, the anonymous information is only used in the aggregate to generate statistical reports about the use of our Sites. We may provide this anonymous information in aggregate form to other parties or use it for our own insight or marketing purposes. Our use of this anonymous or aggregate information about our visitors and customers remains in a form that is not linked to any personally identifiable information, nor does it otherwise identify any particular visitor or customer. Our ability to use this information is not restricted in any way.
Personally Identifiable Information. Second, we require the submission of certain personally identifiable information when you use some services available on the Site. For example, your use of your user name and password allows us to identify you as our customer who is seeking information in connection with our services. Our Site uses a variety of contact forms and tracking phone numbers for visitors to request information, products, and services. We collect a visitor's contact information (like his or her email address or phone number) and in some cases, demographic information (like his or her zip code). In limited circumstances, such as when a visitor fills out an online credit application, we collect unique identifiers (like a social security number), and/or financial information (like age, income level, bank account or credit card numbers). We use this information to get in touch with our prospective customers about their requests, and to send them additional information about our products and services.
We also use your IP address and cookies to help identify you after you have created an order or otherwise have provided personally identifiable information to us. Note that once you submit personally identifiable information, some of it may be contained in or linked to a cookie (such as IP address, phone number, email address, zip code, etc.). The only time that we receive such personally identifiable information is when you volunteer it by submitting it to us.
The financial information we collect is used to check the qualifications of our prospective customers and bill for products and services ordered. If you apply for financing or wish to purchase or lease a car through our online system, we may collect personal information such as your name, address, driver's license number and state, social security number and other credit information. This information goes into a secure database and is used solely to provide the service you requested. The collection, use and storage of your financial information for credit checks, for arranging credit and loans or for purchasing products and services may be subject to additional privacy policies and if so, you will be notified of them at the time of any such collection, use or storage of your financial information as required by law.
Our online surveys may ask visitors for contact information (like an email address or phone number) which they may voluntarily provide. We also may run contests on our Site in which we ask visitors for similar contact information in order to participate. We use contact information from our surveys and contests to send information about products and services to these participating visitors.
2. Our Use Restrictions on Your Personally Identifiable Information
Lithia does not sell, rent, or share personally identifiable information to or with any third party not affiliated with or owned by Lithia, except service providers who may assist us in such areas as our promotions, credit checks, data storage and order processing (See Agents and Vendors below). Lithia will never give or sell your personally identifiable information to unaffiliated third parties to be used for the purposes of sending you unsolicited commercial offers (such as spam).
We may, however, use your personal information to send you commercial offers from Lithia or its affiliated companies. You may opt out of these marketing campaigns by sending an email to firstname.lastname@example.org or by calling us at 888-416-9006.
3. Our Use of Anonymous, Aggregate Information
We store information that we collect through log files to create a generic profile of our visitors. Log files record internet protocol (IP) addresses, browser types, search engines, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the Site, diagnose any problems, track a visitor's movement in the aggregate, and gather broad demographic information for aggregate use. Anonymous information from all visitors is collected but not linked to personally identifiable information. A profile is stored information detailing how aggregate visitors use the Site. It is used solely for internal purposes, to help us improve the experience of our visitors and customers. We do not share profiles with any third parties. For certain visitors who have submitted personally identifiable information, some otherwise anonymous information is connected to your Site activity and personal account.
4. Third Party Information About You
5. Our Agents and Vendors
Lithia may use other companies and individuals to perform certain functions on our behalf. Examples include marketing, credit checking, data and network hosting, service reminders, verification of sales, order processing and fulfillment, administering contact information and e-mail services and running special promotions. Such parties only have access to the personal information needed to perform these functions and may not use or store the information for any other purpose. We obtain commitments from these agents and vendors working on our behalf to refrain from using any information provided by Lithia to send you unsolicited e-mail messages from third parties or similar communications and from sharing your information with unrelated parties.
6. Disclosure of Personal Information As Required By Law or Otherwise
We will disclose personal information when required by law, or if we have a good-faith belief that such action is necessary to (a) comply with a current judicial proceeding, a court order or legal process served on us, (b) protect and defend our rights, or (c) protect the rights, property, and other interests of our users or others.
7. Changes to Lithia's Business
Lithia takes commercially reasonable precautions to protect your personally identifiable information. For example, we encrypt communications through our Site with commercial strength encryption generally used by our industry. However, given the nature of the Internet and the fact that network security measures are not perfect, we cannot guarantee the absolute security of your information. We maintain notification procedures as part of our information security policy, to be used in the event of a data security breach. If we are required to provide notice to you of a data security breach, the notice will be provided in electronic form.
While we use encryption to protect sensitive information online, we also make an effort to protect your information off-line. All of our customers' information, not just the sensitive information mentioned above, is restricted in our offices. Only employees who need the information to perform a specific job (for example, our billing clerk or a customer service representative) are granted access to personally identifiable information. All employees are kept up-to-date on our security and privacy practices. Finally, the servers that store your personally identifiable information are housed in a secure environment.
When registering for access to a secure area of the Site, we may ask you to select a user name and password or use other login information. We will never ask you for a password or login information in an unsolicited phone call or in an unsolicited email. Also, remember to sign out of the registered Site and close your browser window when you have finished your visit. This is to ensure that others cannot access your personally identifiable information and correspondence when accessing your computer.
If you have any questions about the security at our Site, you can send a message to the webmaster at email@example.com.
10. Correcting, Updating, Deleting and Deactivating Personal Information
If your personally identifiable information changes, you may contact us at the address below to correct, update or delete and deactivate our record of your personally identifiable information.
11. Your Consent and Notification of Changes
12. Opting Out
Our Site provides visitors and customers the opportunity to opt-out of receiving specific types of communications from us and our partners at the point where we request information about the visitor or customer. In addition, you may unsubscribe or opt out of all future communications from us that do not relate to the products and services you have ordered by removing your contact and personally identifiable information from our marketing and communications databases by (1) calling the number listed below or (2) clicking the unsubscribe link on any email marketing communication you receive, (3) by sending an email to firstname.lastname@example.org or (4) by calling LithiaCares at 888-416-9006.